Militarization and Police Brutality Annotated Bibliography

Militarization and Police Brutality - Annotated Bibliography Example Although the piece does focused mainly upon the process of the militarization of police, the tangential understanding that can be gained is the fact that this militarization has caused a psychological shift in the way that at least engage with crime. The veracity and truthfulness of this particular article is almost without question; due to the fact that it was published in a scholarly journal and thoroughly peer-reviewed. Furthermore, the author of the article has also been responsible for authoring several other pieces with relation to militarization of police and the overall impact upon society that these paramilitary forces have. Kimper, J. (2014). WHY MILITARIZED POLICE DEPARTMENTS DONT WORK: CONFRONTING ANGRY CITIZENS IN THE GARB OF JACK-BOOTED THUGS DOES PLENTY OF DAMAGE, ACCOMPLISHES NOTHING.  Newsweek Global,  163(8), 30-38. This particular article examines the correlation between the militarization of police and the overall level of violence that these so-called â€Å"peace officers† are willing to direct the average citizen. The author indicates that even though it might seem as a trivial matter, the actual clothing and tactical weapons that police are now receiving has had a direct correlation to the overall level of violence that they are comfortable with directing at the citizen. The source goes on to indicate the fact is that the militarization of the police is a relatively new occurrence; even though concerns and issues over police brutality is an issue that has been represented for a very long period of time.

My personal Faith journey as a Roman catholic utilizing Fowler's Essay

My personal Faith journey as a Roman catholic utilizing Fowler's Stages of Faith as related to my life - Essay Example For days I believed that I had tainted my soul, for which I needed to beg forgiveness from God. During my childhood days the Church services were very traditional. I still remember that at that time the Mass was said in Latin. I attended the Mass more out of an allegiance to family practices, without really understanding as to what was being said. The Church fascinated me and I listened to the Jesus stories with rapt attention and interest. I very soon realized that there existed different approaches to faith such as the Catholics and the Protestants. However, my grandparents being from Ireland often spoke unfavorably of Protestants. So in a way I preferred to imitate their views regarding religion by holding that there was only one true approach towards faith as espoused by the Roman Catholic Church. I must say I experienced an exposure to different religions not until my teens. Most of my friends were Catholics and we avidly participated in the activities organized by CYO (Catholic Youth Organization). At the age of 13 I felt a strong desire to devote my life to the service of God and humanity. I aspired for a meaningful social identity through selfless service. To learn more, I actively corresponded with the nursing nuns serving in Pennsylvania. During my high school years, I aspired to be a nursing nun after my graduation. This is the time I affiliated to Fowler’s third stage of faith that is Synthetic-Conventional Faith. I felt so happy and confident that I was going to lead a meaningful life, serving the Church and the faithful. My course was almost set when; surprisingly I graduated to Fowler’s fourth stage of Faith, the individuative-projective faith. With the passage of time as I came across people from different faiths, I felt an innate need to question my beliefs. I realized that my focus was quiet narrow, which didn’t allow for understanding and appreciating people who were not Catholics. Somewhere I also started to believe that as God was

Educational management and lifelong learning Essay Example for Free

Educational management and lifelong learning Essay The models of theory which have been introduced into the educational sector are many, and while they have distinct names and functions, several have the tendency of overlapping with others. Six major models are presented here, in the orders of formal, collegial, political, subjective, ambiguity and cultural (Bush, 2003). These models complex constructs that are characterized and grouped into these clusters based on their relationships to different factors within the institution in which they are identified. Classification of these models is based on their agreement in such areas as the goals of the organization, their relationship to the dynamic of structure, as well as their orientation regarding an institution’s interaction with its environment (2003). Adult or lifelong learners are proliferating within today’s educational system and the posture of an institution’s management has the capacity to influence the experience of these types of students. Lifelong learners have needs and concerns that diverge from that of traditional students and the ability of teachers, administrators and principals (or deans) to cater to these non-traditional needs depends not only on their willingness to do so, but also on the type of managerial model that is present within the educational institution. The following paper discusses the principles of each of these managerial theories of education and relates each to the experience of the lifelong learner. Formal Models The formal models of theories of educational leadership and management emphasize the elements of educational institutions that might be considered official or structural (Bush, 2003). These models are based on the hierarchical envisioning of organizations and on the idea that the objectives pursued and achieved by managers are done using rational means. The form or structure of the organizations endows the organizational or departmental heads with their authority based on the positions to which they have been assigned. The formal model comprises five basic models, all of which to some degree contain the following seven features. The first feature is the tendency toward a systemic view of organizations, with each element of the system possessing an identifiable and demonstrable link with the other. Within an educational organization, this is represented by the different departments and elements (professors, secretaries, teachers and students) that make up these departments. The prominence of a given structure within the organization is another feature that defines such formal models. The flow of this structure is usually identifiable through organized patterns, and the usual pattern within educational organizations—that of hierarchy—defines the third feature. This hierarchy of the different departments as well as the order of authority possessed by the members within each defines this structure. Teachers are, for example, subordinate to heads of department, who are in turn subordinate to principals, and so forth (Bush, 2003). The formal models also render schools as organizations that seek out goals, and these official objectives are usually adopted by those who subscribe to the organization (Beare, Caldwell, Millikan, 1989). The rationality of the processes that define managerial decisions within schools is also a feature adopted by the models within the locus of formal theories. Such decisions often involve the consideration of all alternatives before selecting the most feasible and profitable. Within these formal models, the authority granted to leaders and managers is considered to derive from the positions they hold. Therefore, their authority is only tenable as long as they remain within their position. Finally, formal models emphasize the role of the body that sponsors the organization (sponsoring body). This necessitates that the educational institution be accountable to this sponsoring body, which usually takes the form of governments. Formal Models and the Lifelong Learner Within the arena of lifelong learning, the normative and prescriptive nature of these theories possesses strengths and weaknesses. While the systemic and hierarchical nature of the models allow for adult learners to understand and follow the chain of command, the fact that students are often placed at the bottom of this chain proves problematic for the adult learner. A more collaborative and egalitarian setting would be more appropriate for an adult learner, as he or she is likely to possess authority in other areas of life and would be uncomfortable merely being submissive within this educational setting. Furthermore, since adult learners are more apt to take responsibility for their learning, their inclusion in the decision-making processes would be curtailed in a very rigidly structured model of education. The problems identified with the formal model address some of the issues that involve lifelong learners (Bush, 2003). The power distribution and structure denies the important role of the individual in making and influencing decisions. Adult learners are often consulted about programs that they are interested in pursuing, and often chart their own paths in the achievement of goals. Therefore, the goal-oriented nature of the formal model, while technically substantiated where lifelong learners are concerned, gives little acknowledgement to the relative autonomy of this type of student in formulating and achieving these goals. Much of the lifelong learning and continuing studies which takes place within this age does so via the internet. Within such an educational environment, the systemic and hierarchical nature of educational management is vastly altered. Classes are no longer taught by teachers in a teacher-student hierarchy. Rather, students involved in teaching themselves via materials merely uploaded by â€Å"teachers† or professors. Therefore, the idea that the power available within this organization resides at the top of the pyramid again is faulted. Also, the structure of the organization does appear to change into a more egalitarian one in order to accommodate the more responsible adult learner.

The negative effects of technology

The negative effects of technology Technology is everywhere. It is a tool that certainly changes the world and how it operates. Many people today are familiar with the technology and its use; it might become extremely important in aspects of our life also evolved in over the past decades and even now made our life simpler, easier, convenient and more comfortable. This notion of the technological development and obvious human capability could cause a massive impact on how the world operates. Unfortunately, nowadays, technologies possibly play both positive and negative rules; depending on how can we invest it. Furthermore, if technology invested and used in useful and positive ways then it might give us a good influence whereas, if it used in negative ways, it will probably cause us a negative influence. In my opinion, it seems that technologies have had a great effect on today’s lifestyle. On the other hand, there are many people omit to believe about some negative effects that related to the use of technologie s. This essay will focus on the extent to which negative and positive influence of the technology on some areas of the human’s lifestyle. HT Media Ltd (2014) argues that the characteristics of technology certainly provide unlimited belongings while their negative influence on personal relationship may be examined methodically also it could take too long time to recognize the problem, so we should re-study the function of the technology impact on our lifestyle. A part from this, it sometimes makes us restive and confused. These harmful impacts might produce serious problems that we should deal with. Thus, it may be observed that the principle accessibility of technology may reduce the distance between us in order to the growth of the social relationships, and then we might need much more technologies to keeping and strengthening our personal relationships. It could also possible say that the personal relationships possibly changed significantly. Several people might become used for intelligent and modern devices such as computers, laptops and phones. Thus, they could browse the Internet and will may use the most common social networking applications like Twitter, Skype, Facebook, WeChat, WhatsApp, etc. The communication technology and social sites certainly provided interaction smother and easier with each other, whereas, also have certainly provided public separated from another people because that it could reduce the demand to make communication face-to-face conversation. As a result, it is fair to say that the impacts of those social networking sites are very obvious not only on our personal relationships, but also on many parts of our routine such as privacy, freedom, person’s independent and education (HT Media Ltd, 2014). The relationship between the students and their families and friends could have a massive effect not just on the health such mental and physical problems. In recent years, many people spend a long time of their day in front of the systems and electronic devices, which might lead to obesity and lastly a great threat to the health, but also on the education. What is more, the family probably support student to achieve the aim of their studies, and may help them to reduce the harmful impacts of stressful life actions due to; there are some students could live a lone which might make them more socially separated, and they may become more relay on the modern electronic devices to getting on engagement and social support. Thus, students certainly use the Internet to communicate frequently with friends and family by emails and text messages being the favourites instruments and technology devices (Weber, 2003). Certainly, some technological developments might cause populaces to be distracted, too worried, and gradually out-of-the-way also many people may be tangled in many numbers of societies with the technologies today however; the property of these relationships might make people feeling qualitatively empty. Clearly, technology has had a reflective impact on what it means to be social Robert (2014). In figure (1) shows communities, social networking sites, and today’s communication tools that use it students. This study of students and technology observed that 97 percent of students graphed used social networking sites to stay in touch with their friends. As a result, technology might have strongly affected to students on their personal relationship. Source: Robert (2014). Pew Internet American Life Project (2002) suggests that nowadays, generation of the learners that attend to the institutions of study like universities, colleges and schools could be have unprotected to technology so early and they have been more familiar with it. In the same way, Anderson (2001) states that about twenty percent of the learners attend to schools are used modern electronic devices, when they were between 5 and 8 years old and all these children certainly activated using the computers whenever they increased using it as well. In one sense, there are many reasons for huge uses of the Internet and the technology could be connecting with family, classmate, and friends. It seems that some communication applications and sites like Email, MySpace Twitter, Facebook, YouTube, WeChat, LinkedIn, Tango and scores of others by these all sites we could contact each other in any position on over all the world easily and smoothly. Lickerman (2010) mentions that it appears that these fantastic ways and interconnectedness might be solution of our problems. In fact, it may be too expensive. Furthermore, there is a strong connection between technologies and education. Technology may rapidly blossom in the last twenty years. It would become not just a familiar tool, whereas also certainly improved the knowledge and our skills of the research as an educator. Moreover, it would engage us to study since it could be easy to access and able to share learning materials. Educational technology could be a study and moral training for facilitating teaching and improving performance also it in education may be just an additional chance to achieve education, if we do not time or opportunities to do it another way. In that case, then it could result in the good changes of pedagogy and teaching ways all over the world in order to we could observe the advantages that educational technology and also might create educational chances for students and teachers. On the other hand, it might have a negative effect on students at classroom, which causes no controlling device use, distractions, the risk of cyber-bullring and limiting face-to-face communication due to the difference in available a wonderful technology and preparation needed for operating technologies in teaching could also discover various disadvantages (Sosnowski, 2014). Above all, there is no universal argument in the legal society about organization of the computer crime, probably just one reason for that which certainly the rapidly developing state of computer technologies day by day. In 1979, U.S. Department of Justice Publication, divided computer crime into three main parts: First of all, Computer abuse †¦the broad range of international acts involving a computer where one or more perpetrators made or could have made gain and one or victims suffered or could have suffered a loss† .In the Second part, Computer crime †¦Illegal computer abuse implies direct involvement of computers in committing a crime. In the last part, computer related crimes †¦any illegal act for which a knowledge of computer technology is essential for successful prosecution†. In short, these definitions of these parts possibly become cleared by the massive production of computers and electronic devices related products over a few years ago. Thus, the development of effective computer network security law and public policy could not be accomplished without co-operation between the technical and legal communities. Unfortunately, in many countries there are no substances of laws that could protect a persons privacy when they browse the Internet. The rules that try to set a standard of privacy are substances of the laws beginning with the constitution and remaining down to local laws. These laws are not geared for the Internet. These laws may be to protect a persons informational privacy. In the other way, privacy might be one of the most conditions where technology effects significantly signs both the real and the practical landscape. There are a number of demands where in order to increase personal privacy sources, especially in the private areas, demand a great deal of personal information. So the information in the right sides makes the chances for a huge convenience, allowing people access and share information more methodically associated to them. In contrast, the incorrect sides, this information might cause confusion on individual in the shape of financial damage, or identity stealing. Some agencies sector might be going as far as to secure the information and the law enforcement (Hale, 2005). Hale (2005) states in report explaining identity hazards that face recognition technology (FRT) might lead to a full investigation personal freedom prohibiting privacy as organization might use it to detect people at anytime and location. Clearly, it might lead to eliminate not just people’s freedom, but also their independence as well. To sum up, the usages of technologies on various areas of the human’s lifestyle could be has both positive and negative consequences. Great site by the way, the connecting technologies in the educational process might makes education enjoyable and more comfortable for the educators and the learners as well and also helps to combine connection education and employment. The technology should be used when it completely benefits us also when it is needed as well and people should try to communicate with each other by meeting in order to improve their society. In contrast, it is not possible to reverse the negative effects of technologies; people should try to avoid it in order to get benefited which helps us in money saving and use it more comfortable and securable. The larger our sense of the freedom and independency as human, we continually try to free ourselves from the limits forced by nature, society, and a new technologies which may lead to more control on our lifestyle. It appears that the use of these technologies probably increasing annually that let us nowadays to look at it more critically. References: 1)- Anderson, K. J. (2001). Internet use among college students: An exploratory study. Journal of American College Health, 50 (1), 21–26. 2) HT Media Ltd, (2014) Technology and Social Relationship. The Financial Express, 1 Mar. Available at: http://ezproxy.bcu.ac.uk:2073/docview/1503206602?accountid=10749. 3) -Hale, B. (2005). Ethics, Place, and Environment. Rutledge Publishing. 8(2). 4)- Robert, J. (2014). Dimensions Of Leisure For Life. Human Kinetics. Available at: http://www.humankinetics.com/excerpts/excerpts/technology-can-have-positive-and-negative-impact-on-social-interactions [Accessed 24 Aug 2014]. 5)- LaRose, R., Eastin, M. S., Gregg, J. (2001). Reformulating the Internet paradox: Social cognitive explanations of Internet use and depression. Retrieved April 2, 2005, from: http://www.behavior.net/JOB/ v1n2/paradox.html. 6)- Likerman, A. (2010) The Effect of Technology on Relationships. Happiness in this world. Available at: http://www.psychologytoday.com/blog/happiness-in-world/201006/the-effect-technology-relationships [Accessed 20 Aug 2014]. 7) Pew Internet American Life Project. (2002). The Internet goes to college. Washington, DC: Author. 8) Sosnowski, J., (2014) Advantages and Disadvantages of Technology in Education. Ehow contributor. Available at: http://www.ehow.com/about_4815039_advantages-disadvantages-technology-education.html#ixzz1DSB9fPaG [Accessed 16 Aug 2014]. 9)- United States Department of Justice (1979). Computer Crime, Criminal Justice Resource Manual.[online].Retrieved October 1999,from: http://www.studymode.com/essays/Computer-Security-And-The-Law-804.html [Accessed 19 Aug 2014]. 10)- Weber, L. (2003).Relationships Among Spirituality, Social Support and Childhood Maltreatment in University Students. Counselling and Values. 47 (2), pp.82–9 1

A View of My Philosophy :: Teaching Education Teachers Essays

A View of My Philosophy It’s hard to decide on a major as a high school student preparing to enter college. There are so many possibilities and it seems impossible to choose only one. It was a major decision for me, and I was terrified I would make the wrong choice. What if I didn’t like my major? What if I found nothing that I liked? I attended West Virginia Wesleyan College my freshman year with no decided major. Education had always been in the back of my mind, but I wanted to make sure that there was nothing else that would catch my attention. It turned out that nothing else did. During my freshman year I took a variety of classes in many different subject areas, but nothing seemed to spark a major interest. I was beginning to worry that I would never make up my mind until I started volunteering at an after-school program at a local elementary school near WVWC in Buckhannon, WV. It was a program designed as a place for students to do their homework while they waited for their parents to pick them up. From the first day volunteering, I loved it. I loved the puzzled looks on the faces of the young children as they tried to work through an arithmetic problem. I loved their smiling faces and their eagerness to learn. Most of all, I loved the look of accomplishment when a struggling student fin ally understood. That was how I knew I was meant to be a teacher. Just to know that I made a difference in the lives of the children I helped was better than almost anything I’ve ever accomplished. During the program I truly realized I wanted to teach, and not just on a temporarily volunteering basis. The idea of having my own classroom and my own group of students to influence became more and more appealing. My philosophy of teaching is a combination of some of the most well known philosophies. One philosophy I support is progressivism.

The Bargaining Power of Supplier of Mcdonalds

Supply Chain Management ADM 4620 Group Project- McDonald's Lecture Name: DR. ERNESTO DIMACULANGAN Student's Name: Li Yi Yang (1006D3UBA002) Zhang Heng (0901D3UBS008) Li Bo (0706D1UBS003) Li Jie (1006D4UBA002) Due Date: 06th, September, 2010 Table of Context Introduction 3 McDonald's Background 4 McDonald's Strategy 5 McDonald's Business Process 6 Customer service management 6 Procurement process 6 Product development and commercialization 7 Manufacturing flow management process 7 Physical distribution 8 Outsourcing/ partnerships 8 Performance measurement 8 Supply Chain 9 McDonald's Supply Chain 9 McDonald's Supply Chain in Indian 12McDonald's Supply Chain Challenges and its Potential impacts 14 Even stronger focus on freshness and quality 14 On-going product innovations 15 Strong customer demand fluctuations based on promotions 16 Order- and inventory management restaurant – DC – supplier – raw material supplier 18 Bull Whip effect 19 Change Management in a de- c entralized structure 20 Methods for Solve Problems 20 Build the quality supervised system 20 Build the detailed R&D process 22 Improve the level of marketing promotion and forecast 23 Build the direct supply system 25 Build the decentralized structure 26 Recommendation 27 Conclusion 28 References 29Introduction In this report, our team chooses to delve into the success of the global company- McDonald's. McDonald's is one of the most well known brands in the world. The objective of this report is to understand how supply chain management applied into real business in McDonald's. We will through the problems mainly analysis supply chain in McDonald's and its significance in real life and also will explain the successful reason of McDonald's how to use supply chain in their business. McDonalds are a multinational firm and their subsidiary company throughout all over the world, so McDonald's should have a perfect supply chain.McDonald's Background McDonald's is one of only a handful of brands that command instant recognition in virtually every country in the world. McDonald's is the world's largest chain of fast food restaurants, serving nearly 47 million customers visiting it per day through more than 31,000 restaurants in 119 countries worldwide. McDonald's sells various fast food items and soft drinks including hamburgers, cheeseburgers, chicken products, salads, fries, breakfast items and ice cream desserts. Many McDonald's restaurants have included a playground for children and advertising geared toward to children.Company has expansion of McDonald's into many international markets; the company has become a symbol of globalization and the spread of the American way of life. It also expanded the McDonald's menu in recent decades to include alternative meal options like salads and snack wraps in order to capitalize on growing consumer interest in health and wellness. Each McDonald's restaurants is operated by a franchisee, an affiliate or the corporation it self. The corporation's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company- operated restaurants.McDonald's Strategy McDonald's marketing strategy is concerned with the internal resources, external environment and its basic competencies along with its share holders. McDonald's strategy to develop its global workforce is designed to be aligned with and support the execution of its over- arching strategic business goal, which is ;amp;quot;to become everyone's favorite place and way to eat". McDonald's current strategy is to further promote the image of healthy food that can be found at ;amp;quot;New or Re- modeled McDonald's. amp;amp;quot; McDonald's new strategy of presenting its restaurants as the convenient place where healthy food can be found is in line with its recent attempts to create a healthier image for itself. The corporation is planning other menu changes, such as switching to a cinnamon roll and a sausage burrito as its core breakfast offering, while bagels would become an alternative item. Some chain that individuals ;amp;quot;confront a future of accelerating McDonaldization. ;amp;quot; These changes are part of its strategy to offer a range of choices that support a balanced lifestyle, thus to attract new clients and retain old ones.McDonald's Business Process Supply chain business process integration involves collaborative work between buyers and suppliers, joint product development, common systems and shared information. According to Lambert and Cooper operating an integrated supply chain requires continuous information flows, which in turn assist to achieve the best product flows. However, in many companies, management has reached the conclusion that optimizing the product flows cannot be accomplished without implementing a process approach to the business.The key critical supply business processes in McDonald's will comb following processes: Customer service management Customer relat ionship management concerns the relationship between the organization and its customers. Customer service provides the source of customer information. It also provides the customer with real- time information on promising dates and product availability through interfaces with the McDonald's company's production and distribution operations. Procurement process Strategic plans are developed with suppliers to support the manufacturing low management process and development of new products. In firms where operations extend globally, like McDonald's it sourcing should be managed on a global basis. Activities related to obtaining products and materials from outside suppliers requires performing resource planning, supply sourcing, negotiation, order placement, inbound transportation, storage, handling and quality assurance, many of which include the responsibility to coordinate with suppliers in scheduling, supply continuity, hedging, and research into new sources or programmes.Product dev elopment and commercialization Here, customers and suppliers must be united into the product development process, thus to reduce time to market. The appropriate products must be developed and successfully launched in ever shorter time- schedules to remain competitive. Manufacturing flow management process The manufacturing process is produced and supplies products to the distribution channels based on past forecasts. Manufacturing processes must be flexible to respond to market changes, and must accommodate mass customization.Orders are processes operating on a just- in- time (JIT) basis in minimum lot sizes. It also changes in the manufacturing flow process lead to shorter cycle times, meaning improved responsiveness and efficiency of demand to customers. Physical distribution This concerns movements of a finished products or service to customers. In physical distribution, the customer is the final destination of a marketing channel, and the availability of the product or service i s a vital part of each channel participant's marketing effort.It is also through the physical distribution process that the time and space of customer service become an integral part of marketing, thus it will link a marketing channel with its customers. For example, links manufacturers, wholesalers and retailers. Outsourcing/ partnerships This is not just outsourcing the procurement of materials and components, but it also outsourcing of services that traditionally have been provided in- house. Manage and control partners and suppliers require a blend of both central and local involvement. Hence, strategic decisions need to be taken entrally with the monitoring and control of supplier performance and day- to- day liaison with logistics partners being best managed at local level. Performance measurement Experts found a strong relationship from the largest arcs of supplier and customer integration to market share and profitability. By taking advantage of supplier capabilities and emp hasizing a long- term supply chain perspective in customer relationships can be both correlated with firm performance. Supply Chain Supply chain is one of the critical factors for the smooth functioning of any business.Supply chains most- often show where different product components are sourced. There are two key components to the fast food industry supply chain. On the one hand, raw materials are essential to the ultimate product. More importantly, though, the value- added component of the supply chain comes primarily from the services provided by quick, convenient, and quality establishments. The value- added from the supplier to producer right through to the retailer and the final customer. The most important aspect of the industry supply chain is that it is driven by the consumer.The consumer has what seems to be an endless amount of fast food chains to choose from every day. The best example is Burger King and McDonald's they all have excellent marketing departments and that i s why they are all on the rise in today's market. The main goal of their marketing is to make the consumer drive that extra two blocks past the competitor to eat at their chain. McDonald's Supply Chain McDonald's was aware that supply chain management was undoubtedly the most important factor for funning its restaurants successfully.McDonald's supply chain is extensive and complex. It's very efficient, which is why McDonald's are able to consistently offer their customers safe and quality food at an affordable price. But there's more to the equation. McDonald's supply chain contributes positively to the safety, quality, and availability of their final products. They also want their product ingredients to be produced in ways that can contribute positively to the development of sustainable agricultural and food manufacturing practices. McDonald's have a large umber of direct suppliers- companies that make or deliver final products for their restaurants- even McDonald's have larger num ber of indirect suppliers- companies and farms that grow or process the ingredients that are eventually delivered to their direct suppliers. (Figure1. 1) Figure1. 1 Supplier performance index Import Breath of supply process control equipment No direct control over issues, positive influence by raising questions, bring people to the table and encouraging improvement the McDonald's supply chain.A supply chain driven by point- of- sale date needs a consensus forecast for all stakeholders in the chain- including suppliers, distribution centers and restaurants. Indirect suppliers are primary processing; direct suppliers belong to distribution centers. The distribution centers are the second stage (second echelon, thus making more than one echelon, hence the name, multi- echelon) where safety stock is held. Distribution centers have optimized inventories, and increased product availability and freshness. For example, Quaker, Kraft, Keebler, Carnation, Keystone Foods, J. R.Simplot Co, Coca Cola and Tyson Foods all these suppliers will ship to a distribution centers. These distribution centers include everything from food products to cleaning supplies to replacement parts. Individual stores only make one phone call to re- stock the entire store. When all these suppliers ship to distribution centers and the final step is ship these items to McDonald's restaurants. (Figure 1. 2) Figure 1. 2 McDonald's so successful and their supply chain so efficient is that they then take that technology and share it with the rest of their suppliers so that they can all grow together and create better products.McDonald's Supply Chain in Indian McDonald' initiative to set up an efficient supply chain and deploy state-of-art technology changed the entire Indian fast food industry and raised the standards of performance to international levels such McDonald's has worked in the supply chain, their first to open the joint first in McDonalds, brand overseas, which are trying to make, inroads in India's development partners in a manner that will be with companies from the beginning of the success of McDonald's India successfully by providing all he necessary products from domestic to ensure this McDonald's develop local business that can provide the product quality now. McDonald's has a dedicated supply chain in India and the success of McDonalds India was achieved by sourcing all its required products from within the country. McDonald's success in India had been built on four pillars: limited menu, fresh food, fast service and affordable price. Intense competition and demands for a wider menu, drive- through and sit- down meals- encouraged the fast food giant to customize product variety without hampering the efficacy of its supply chain.Today, McDonald's India works with 38 different suppliers based on a long term and several multiple other stand alone restaurants for the needs of many McDonald's distribution centers in India comes in the following order Noida and Kal amboli (Mumbai) in 1996, Bangalore in 2004 and the last one in Kolkata (2007) McDonald's entering the first distribution cooperation agreement in food- related service business. Between 1992 and 1996, when McDonald's opened its first outlet in India, it worked frenetically to put the perfect supply chain in place.McDonald's spent a few years setting up a unique Cold Chain and it was one of the unique concepts of McDonald's supply chain in India, on which it has spent over six years to get systems into place. It trained the local farmers to produce lettuces or potatoes to specifications and worked with a vendor to get the perfect cold chain in place. This system brought about a veritable revolution, immensely benefiting the farmers at one end and enabling customers at retail counters get the highest quality food products, absolutely fresh and at great value.The adoption of clod chain in India could increase the integrity of processed food value chains and reverse post harvest deterio ration, which currently sees 40% raw material wastage on an annual basis. McDonald's expands in India, gives the provider the opportunity to expand its business, access to the latest food technology, exposure to advanced agricultural practices and have the ability to grow or export. The Cold Chain is necessary to maintain the integrity of food products and retain their freshness and nutritional value.McDonald's Supply Chain Challenges and its Potential impacts Even stronger focus on freshness and quality To make sure the materials' fresh and quality is the biggest challenge for fast food industry. Especially for McDonald's this famous brand that customers will have higher expectation than others. If you get any mistakes on the freshness and quality that will make customers sensitive to take the doubts and do not want to purchase. It will lead our sales and stocks get one big shock. Hence, we are facing the stress that to ensure our products keep freshness and good quality in sustain able.As the potato contingency above suggests in France, the supply chain is one of the most difficult areas to monitor. McDonald's exerts 80-90 percent of its impact on the world from a social responsibility standpoint through its supply chain that they innovative the sustainable supply chain model and use it in the business. When McDonald's purchases beef, for example, it doesn't buy it from a cattle rancher. Typically it is purchased from a supplier—one who takes in raw beef and forms it into beef patties.However, some of suppliers for minimize the costs that try to use the frozen storage of beef to do the beef patties. McDonald's always want try to solve this problem, but it isn't so easy. The company doesn't have any direct business dealings with the rancher. It has to exert influence through intermediaries. On-going product innovations As we know McDonald's has its R&D department for research the new product menu and provide to the customers. The innovation at McDon ald's it is extremely unique, while it may be spurred by one of our suppliers, is always shared information with the other suppliers.However, McDonald's has to polling the risk on reveal supply chain management information by these suppliers. However, it is one part of the makeup of our relationship based on trust and mutual respect. There is a lot of pride that goes with being the creator of any particular innovation. Another part reason is for the fast food innovation is very important it not only needs to match the features of the fast food industry and also should use the special characters and tastes to attractive consumers. However, it needs the long lead time and high costs.It will make McDonalds' sales goes down and take the fluctuation on the profitability. This is one big challenge in the supply chain that is how to minimize the period of the new emerges out of the old. Strong customer demand fluctuations based on promotions At the above we can find these three pictures sh ow the promotion's effects on the sales and indirect to reflect the correlation between demand fluctuations with McDonalds' promotion. McDonalds uses the McToys as a sales promotional tool to drive interest and Sales.In their product of Happy Meal among the young children the primary target market of McDonalds gets a sales and demand. Even take the out of stock situation in some periods. The desired marketing effect of offering these toys is to renew interest in the Happy Meal product among young children. The toy serves as a special ;amp;quot;surprise;amp;quot; for this market upon consumption of the primary contents – the food. However, after these periods the customers especial for the young children will feel boring about our products.Because of the younger always like the fresh things, hence, sometimes it will lead the McDonalds' demand take a fluctuations. It not only affects McDonalds' sales and also will take the big challenge on the holding costs or loss profits by t he out of stock. Order- and inventory management restaurant – DC – supplier – raw material supplier McDonald's has one big order and inventory system and supply chain. If want make them in a high efficiency and properly operation, that it needs McDonalds have one correct managerial models and strategies.For example, they need based on the per 100 item sales data to forecast the demand. McDonalds is facing a real stress on the system revolution to make it comes with is very useful farmers at one end and the customer over the counter products sold to the highest quality fresh and value complete. And how to use the laser cooling identity, to make the operation run properly to maintain the freshness and nutritional value of raw materials and processed foods. This involves the purchase of inventory, transportation and food retailers all died under temperature control.And they also should know how to calculate the orders accurate. Hence, is one core challenge in the s upply chain management? Bull Whip effect Bullwhip is the Key challenge in McDonalds' supply chain. The Bullwhip Effect is a main reason for higher costs and problems in supply chains. It describe how small fluctuations in demand at the client level are augmented as orders pass up the supply chain through distributors, manufacturers, and suppliers. In great variety supply chains, the upstream activities react to forecasts, while somewhere on the downstream part the chain waits for orders to be ade. Think about these two former fast food mottos: ;amp;quot;We Do it all for you;amp;quot; proposed by McDonalds and ;amp;quot;Have it Your Way;amp;quot; by Burger King. McDonald's makes finished hamburgers "to forecast" – McDonalds doesn't know when people would come in for consumption, but they make burgers in anticipation. Burger King prefers to wait until customers actually place (customizable) orders before the burgers are made.This is more frequently known as th e ;amp;quot;Build-to-Order;amp;quot; (BTO) model, while McDonalds' strategy up to now is called "Build to Stock" (BTS). Hence, how to utilize this model solve the fluctuation is the real challenge of they need to consider. Change Management in a de- centralized structure McDonald's supply chain system is so simple system that McDonald's supply chain is based on the three-legged stool concept Company – Franchisees – Suppliers. Hence, sometimes it leads the react on the problems more slowly compare with other fast food competitors.Hence, Jack Greenberg, the former accountant who last year was named chief executive of McDonald's Corp orchestrated a management realignment that broke up some of the company's internal cliques and divided the organization into five more autonomous regions, which theoretically will be able to react more quickly to local market conditions. It not benefit for them to expand their global market and react in one short time. The r ealignment also led to the company's first layoffs ever, which reduced some of the bloat that had built up during the chain's aggressive domestic expansion.In mid-1990s the American had taken the things like this. Hence, how to realign the structure and solve the problems taken by this decentralized activity are the key points we need to facing in this part. Methods for Solve Problems Build the quality supervised system Quality has always meant ensuring that our customers receive food products that are the result of the best ingredients, strict standards, and proven preparation procedures to guarantee a safe, great tasting product. Currently, McDonald is facing the challenge on sustainable development on he products' freshness and quality. Even they have a well down on this part work; however they still cannot ignore the problems always taken in their working process. Hence, we think McDonald can make one supervised system (as in most areas around the world), McDonald's restaurants always use the network of independently owned distribution centers that buy products from ‘direct' suppliers – those suppliers who are involved in the final stage of the food supply chain and provide McDonald's restaurants with finished food products like hamburger patties and buns.These direct suppliers buy the raw ingredients they use to produce our food products from a far more dispersed network of suppliers. Hence, we need to make the three-stage supervised system. Firstly, we can build the department to supervise the original materials that came from our indirect suppliers and set up the direct connect style to keep communicate with them. Secondly, we can set up the supervisor in the logistic department to make them give us feedback about our direct suppliers' information and help us to supervise their materials' quality and transportation process.Finally, we can hire the professional supervisor in each of restaurants to check the finish goods and deliver goods, if or not match our standard. McDonalds' inspection program(QIP) to investigate the quality of more than 20 points the difference in the Cold Chain setting of Cold Chain to enable them to reduce the loss of operating Hazard Analysis Critical Control Point (HACCP) is the system to focus on food safety protection in place, suppliers and restaurants rather than check on patients or checking status.Information microorganisms according HACCP, control points and control points important for all McDonald's plant food major department stores in India have been identified; Ltd. has been established for those followed by the audit record and correct the deviation. Build the detailed R&D process Consider the McDonald's situation that should pooling the risk with share the innovation information with suppliers and need one long lead time and high costs. Hence, we want advice them to centralized this system and detailed the tasks of process.First of all, McDonald can build some R;amp;D centers in some important regions. Because of McDonald only have three R;amp;D centers (Hong Kong, Indian, American). For minimize the innovative lead time and react immediate about the market demand, I think they should set up two more centers in European and South American. Secondly, I think they should protect their innovative information to reveal to suppliers. Especially that some direct suppliers have the agreement with McDonald on the innovation part. It will help McDonald less opportunity to make our competitors to capture their achievements.At the restaurant level, McDonald can focus in three areas: Energy conservation – Find further ways to increase energy efficiency in their restaurants in order to save money and reduce our environmental impacts Sustainable packaging and waste management – Continue exploring ways to reduce the environmental impacts of McDonald's consumer packaging and waste in their restaurant operations Green building design – Enhance McDon ald's strict building standards to incorporate further opportunities for environmental efficiencies and innovation in the design and construction of McDonald's restaurants If R&D centers need to collect some market information and the materials data, can find the internal employees to take responsible on intelligent information collected. Even though, it looks like the costs will be goes high. However, McDonald will less the opportunity of loss and minimizes the fluctuation lead time to ensure the profitability in one stable level. It is indirect to help McDonald decrease the costs. Improve the level of marketing promotion and forecastFor avoid the bullwhip effects and the demand fluctuation by the promotional effects. I think McDonald should improve the level of marketing promotion and forecast. They can hire the promotional designer to plan their activities and promotion. They can base on the holiday and commemoration day to setup the activities and also can design different s eries Mac toys to do the promotion to meet the customers' needs. McDonald also needs to build the technical forecast system and use the reasonable methods to prevent the fluctuation in the sales lead time. McDonald can combine the ;amp;quot;build to order;amp;quot; and ;amp;quot;build to stock;amp;quot; these to system.Make their forecast more accurate and control the bullwhip effects in one small level. Build to stock is frequently considered as an appropriate solution for high volume products where the demand is either seasonal or easily predicted, or both. This model is more nearly about the McDonalds' current situation, because of McDonalds' demand is highly in usually. And by the long history experience McDonald has the ability to do the accurate forecast; however McDonald has to consider their special service -24hours. In the midnight there is only few people choice to buy as their midnight snack. Hence, if they follow the ;amp;quot;build to stock;amp;quot; in the midnight per iod will lead in excess of demand.It will make our costs get waste and cannot provide the fresh and high quality products for the customers who order in the midnight. Some firms build all their products to order while others build them to stock. Build to Order in an automotive context as a demand driven production approach where a product is scheduled and built in response to a confirmed order received for it from a final customer. The final customer refers to a known individual owner and excludes all orders by the original equipment manufacturer OEM, national sales companies [NSC], dealers or point of sales, bulk orders or other intermediaries in the supply chain. Hence, in the McDonalds' midnight service is most closed to these conditions.Given the widespread proliferation of products, there are a number of manufacturers taking a hybrid approach, where some items are built to stock and others are built to order. Hence, I think build these to models combine in the supply chain syst em will help get one sustainable demand and minimize unnecessary loss on costs. Build the direct supply system In MacDonald, there are many direct suppliers to provide the goods and materials that purchase from the indirect suppliers. It will lead the McDonald's costs goes high and the quality of the materials cannot ensure match the standard level. Hence, McDonald can setup the internal direct suppliers.Such as purchase the land to develop the agriculture on planting and farm. They can make the R;amp;D center to take responsible in this part. Go for this way will make McDonald can have one strong control on their materials' quality and also can decrease the lead time with the high costs in the supply chain process. By another way is it will immediate to react to the fluctuation in the marketing. The McDonald's Agricultural Assurance Programme (MAAP) is the tool use to assess the agricultural production standards employed in growing the farm products used in the menu. MAAP covers ou r core agricultural products; including beef, chicken, eggs, ilk, cheese, potatoes, wheat, lettuce, tomatoes and cucumber. The Flagship Farm project builds on our MAAP approach, by identifying some of the progressive farmers in our supply chain that exemplify good practice in their specific area, and are comfortable sharing those good practices. Use this tool to try and ensure the source more products from farms that work to higher standards. Build this direct supply system will contribute to McDonald to monitor and control the quality, safety and sustainability of the raw materials entering the supply chain. Build the decentralized structure By the reason of global integration that McDonalds' market is keeping expand.Build decentralized structure, and the variability of environmental issues across regions, there is no "one size fits all" approach. It will provide the breadth and scope of McDonald's supply chain operations at the same time. Compare with their curre nt business scale, the structure system especial for the supply chain part is more centralize. Hence, it will affect the working efficiency and increase the lead time. Hence, to build the decentralized structure in the supply chain system is necessarily. Firstly, they can build the supply chain information system to take responsible on collect the any feedbacks and intelligent information that stay in the supply chain.Secondly, build the network control system in different regions. Can immediate react on the problems taken in the supply chain. Thirdly, setup the communication center to ensure each hierarchy of supply chain can keep the communication just in time. Moreover, setup the transportation system and emergency center. If taken any problems on the supply chain allocate can change the original plan immediately. Finally, build the supervised network to make sure the safety and quality of the process and materials. Recommendation As far as we are concerned the manager should hav e a clear business philosophy. Supply chain is one very important part especially for the multinational company.The supply chain will decide what products or services of they can offered and which level of sales they can achieve. McDonalds is the famous brand in the fast food industry. Hence, the customers have the high expectation and demand on this brand. Hence, for the future McDonalds it is better to build the global supply chain network. McDonalds can use the advanced electronic tools such as the internet to make all the restaurants share the supply chain information. For different regions it can setup the department to take responsible to manage the problems taken in the supply chain. Normally, the McDonalds' products will have the fluctuation period from the promotion start to finish. And it also effect by the local market and economic environment.Hence, this department can control the market information at any time and do the logistic job to the point. Another way McDonald c an complete the direct suppliers' relation to take the direct controlling on them, less the outsourcing from the external suppliers. It will ensure the materials' quality and also will decrease some costs on transportation and materials' waste. Moreover we think MacDonald can ask the R;amp;D center to research and develop the supply chain, that take care on how to do the right forecast to minimize the fluctuation and how to improve the working effectively? We believe by McDonald's advanced management system they will have the good development on their supply chain in the future. ConclusionIn this report we are mainly talk about the McDonalds' supply chain system that also includes their management process, strategy and implementation work. From the analysis we find some problems on the supply chain work that McDonald needs to challenge. Hence, we try to provide some ideas to help McDonald to solve the related problems on the supply chain management work. Thus, under analysis supply chain part, we mainly describe how supply chain used with a business, and introduce strategy and process in McDonald's. We also have a graph to explain how McDonald's use supply chain and use the real case to analysis how McDonalds uses supply chain in Indian and the reason of why it get success in Indian.Therefore, the objective of this seminar is to make a profound qualitative and quantitative case analysis within the context of sustainable supply and demand chain management. Finally, we try to base on the analysis we have down at before and support some methods to solve them. And we also provide the recommendation for the supply chain management; we believe by McDonald's advanced management system they will have a sustainable development on the business, especially for the supply chain management. References Holweg, M. and Pil, F. (2001), ‘Successful Build-to-Order Strategies start with the Customer', MIT Sloan Management Review, Fall issue, Vol. 43, No. 1, p. 74-83 Holweg, M. and Pil, F. 2004), ‘The Second Century: Reconnecting Customer and Value Chain through Build-to-Order', Cambridge, MA and London, UK: The MIT Press. Parry, G. and Graves, A. , Eds. (2008), ‘Build to Order: The Road to the 5-Day Car', London: Springer Verlag. Beamon, B. M (1996), "Performance measures in supply chain management", Proceedings of the 1996 Conference on Agile and Intelligent Manufacturing Systems, Rensselaer Polytechnic Institute, Troy, New York, NY Christopher, M. (1994), Logistics and Supply Chain Management, New York, NY Johnson, J. B. , Randolph, S (1995), "Brief: making alliances work – using a computer-based management system to integrate the supply chain", Journal of Petroleum Technology, Vol. 47 No. , pp. 512-13 Maskell, B. H. (1991), Performance Measurement for World Class Manufacturing, Productivity Press, Portland, OR Slack, N. (1991), The Manufacturing Advantage, Mercury Books, London McDonald's Corpo ration (2008). About McDonald's/McDonald's History (online). Available at: http://www. mcdonalds. com/corp/about. html. Retrieve April 28, 2008 McDonald's Corporation UK (2008). Eat Smart/What's On/Good News (online). Available at: http://www. mcdonalds. co. uk/ Retrieve April 28, 2008 Lee, Hau L. , and V. Padmanabhan. ;amp;quot;The Bullwhip Effect in Supply Chains. ;amp;quot; Sloan Management Review 38, no. 3 (Spring 1997): 93-103.Docstoc;amp;quot;McDonalds-Company-Background-Products-Competitors-And-Positioning;amp;quot; (online) http://www. docstoc. com/docs/9481476/McDonalds-Company-Background-Products-Competitors-And-Positioning [accessed at 24 AUG 2010] About McDonalds (online) http://www. aboutmcdonalds. com/mcd [accessed at 25 AUG 2010] About McDonalds (online) Report ;amp;quot;sustainable_supply_chain;amp;quot; http://www. aboutmcdonalds. com/mcd/csr/report/sustainable_supply_chain. html [accessed at 25 AUG 2010] SCRIBD ;amp;quot;McDonalds-INDAIN-supply-chain;amp;quot; (onl ine) http://www. scribd. com/doc/21803927/McDonalds-INDAIN-supply-chain [accessed at 23 AUG 2010] Essays Professors samples business

Marketing strategy of amazon

Marketing strategy is necessary in every business. No matter how rich a certain business is, its resources are always restricted. Thus marketing strategy provides a certain business to allocate his resources properly in order for his business to be more productive. Marketing mix is also essential in the marketing field, and it is basically the reason why the marketing mix (4 P’s) is tackled under marketing strategy. The four essential P’s are the product, the price, the place, and the promotion. Without considering these four essential P’s ones business is doomed to fail. A marketing manager needs to have enough knowledge in order to better determine how to properly organize this marketing mix. This paper aims to focus on whether the Amazon.com is doing a great marketing strategy. It is a well-known fact that many businesses aims on promoting their products in order to receive better responses from their customers. The necessity of promoting their products are included in the marketing mix and thus a business that knows how to promote his product well would succeed most likely than those who do not have any knowledge in product promotions. Going back to the strategy of amazon.com many wonders why they promote their new products side by side with used and old products. There are people who question the rationality behind this because people think that most consumers would tend to buy things which are cheaper compared to the newer and more expensive items particularly books. Thus, this paper aim to analyze what was the reason behind this particular strategy of amazon.com, whether their strategy is effective or not and the like. Amazon.com is one of the most famous e-commerce companies. Amazon.com sells their products via internet thus making it more convenient for people who do not have enough time to do their shopping outside their homes. Jeff Bezos started amazon.com in 1994 and up to now amazon.com is still continuing with their business. Amazon.com started by selling books online but as of today they are no longer limited on selling books via the internet. Amazon.com’s products ranges from cd’s, dvd’s, books, clothes, cars, etc. The Amazon.com is a little off the track with their marketing strategy. For one, they are willing to ship products ranging from $25 or more for free. Such shipments could be very costly even from an established business as Amazon. However, in spite of the losses of Amazon.com they are still well-liked by their customers due to their good services and customer satisfaction is very important in every business. Thus, in this regard Amazon.com shows good marketing strategy in terms of pleasing their customers. However this particular aspect where amazon.com is good at is very short-lived. The strategy Amazon found to reconstruct their selves is by contacting retailers and asking them to sell some of their products at Amazon. Thus, companies such as Gaps, Circuit City Stores Inc and the like sell some of their products at Amazon as well as on their own websites. This particular strategy raised Amazon’s profit to 22%. However, business experts saw that Amazon’s sale could still grow by the year of 2008 if they would improve some aspects on their websites. By doing this Amazon could draw more retailing companies to join forces with them. Their website had also gotten so full to the point that shopping online on Amazon is no longer as convenient and as easy as it used to especially since so many url’s links customers from one website to another. Thus, if only Amazon.com would try to lessen the mess their website is in then the better their business would be. In terms of using the 4 P’s Amazon.com is doing fine in the price part since their prices are very reasonable added to the fact that they gives free shipment for some products. Amazon.com could also be found nationwide because they have opened stores on different countries such as Japan, Germany, etc. This particular strategy is good because it allows them to cover customers in a wide-range basis. However, Amazon.com shows difficulty in promoting most of their products because their website is not very organized. Searching for your desire product could be very strenuous for many insignificant links appears one after another. In terms of products they may be doing alright for they sell products with qualities however, their promotion of their product is not really good and thus they should focus on their marketing promotion to in order to attract customers and other retailers more. (Behr). Amazon.com has certain advantages though as mentioned earlier especially on their venture to merging with other retailers. They are also one of the most well-known on the e-commerce aside from the fact that they are managing to compete head on with other well-known businesses such as IBM, Microsoft, etc. In terms of selling old books side-by-side with new ones, Amazon has a good reason for that one too. Amazon.com aims to cater to the needs of different kinds of consumers. There are those who want new things no matter how expensive those things may be. However, there are those who does not really care on whether they are buying something old or new as long as they could afford the price. Thus in this regard Amazon.com is doing a great strategy by catering to the needs and wants of different kinds of consumers. By showing old books side by side with new ones they are also making it easier for their customers to better analyze which one they would pick. For example if Book A costs $15 if it is new and $13 if it is old and used then I would better analyze the pros and cons of buying a new book to that of buying the old one especially if the price difference is only $2. Overall this particular strategy of Amazon could be looked at in different light. However, this particular strategy may be serving Amazon’s purposes well and thus in this regard I think that showing your customer new products as compared to new ones is a good strategy. In a way it is the same as shopping in a certain shop wherein you ask for a particular book whose price is $25 and your money is only $20. Part of a business strategy is to provide an alternative thus it would be of no surprise if the saleslady would ask how much money you have with you and when you say $20 she would tend to show you a copy of the same book although the second one is used but in a lower price as compared to the new book. I am sure that Amazon is using this particular tactic in the same light as the hypothetical saleslady did. Reference: Behr, Mary E. â€Å"Case Study: Amazon.Com.† 2003.